Cannes Lions announces final winners of the week: Film Lions, Titanium Lions, Glass: The Lion for Change and Sustainable Development Goals Lions

      

PRESS RELEASE


Cannes Lions announces final winners of the week:

Film Lions, Titanium Lions, Glass: The Lion for Change and Sustainable Development Goals Lions


Together with Publicis Mexico, Publicis Latvia wins a first Grand Prix for Latvia


Special Awards are also announced with WPP winning Holding Company of the Year and FCB taking Network of the Year


25 June 2021 - Cannes Lions has announced the winners from the Film Lions, Titanium Lions and Sustainable Development Goals Lions, as well as Glass: The Lion for Change, in the final Awards Show of the week. Also revealed are the winners of the Special Awards for 2020/2021 and the Grand Prix for Good. 


Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs  - and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”


A total of 478 jurors from across 55 countries have been involved with judging the Lions and setting the new benchmark in creative excellence. They have awarded a total of 982 Lions across 53 countries. 


Communication Track, in partnership with Microsoft


In the Film Lions, which celebrate the creativity of the moving image, 83 Lions were awarded by the jury, from 2,726 entries received: 8 Gold, 25 Silver and 47 Bronze. Three Grands Prix were awarded: ‘Crocodile Inside’, for Lacoste, by BETC Paris, France; The second Grand Prix went to: ‘Nike: You Can’t Stop Us’, by Wieden+Kenndy, Portland, USA; and the third Grand Prix to: ‘#WombStories’, for Essity, by AMV BBDO London, UK. 


The Titanium Lions honour game-changing creativity and from 196 entries received, 7 Lions were awarded: 6 Titanium Lions and the Grand Prix, which was presented to: ‘#WombPainStories’ for Essity, by AMV BBDO London, UK. This ground-breaking work used True View technology and world-class female animators to chronicle the experiences of people with wombs. Talking about just one of the reasons that this piece was Titanium Grand Prix worthy, Jury President Susan Credle, Global Chief Creative Officer, FCB, said, “This work is going to teach women about their bodies and this work is going to teach doctors about women’s bodies, and for us (the jury) that was exceptional. We actually felt that we could see medical books being rewritten because of this campaign.”


Good Track, in partnership with Facebook


In Glass: The Lion for Change, which celebrates culture-shifting creativity, 187 entries were received and 7 Lions honoured by the jury: 2 Gold, 1 Silver and 3 Bronze. The Grand Prix went to: ‘I am’, for Starbucks, by VMLY&R Brazil, São Paulo, which transformed a Starbucks store into a registry office where trans people could legally change their names, free of charge, creating a space they would always feel welcome to visit. 


The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and positively impact the world. This year, Cannes Lions has partnered with Parley for the Oceans to make the iconic Sustainable Development Goals Lion trophies out of Parley Ocean Plastic® derived from reclaimed fishing nets. 

736 entries were received and 20 Lions awarded: 3 Gold, 4 Silver and 12 Bronze. The Grand Prix was presented to: ‘The 2030 Calculator’,  Doconomy, from Doconomy, Stockholm / FARM, Stockholm, Sweden. Jury President, Eduardo Maruri, VP Global Creative Board & President/CEO Europe, Grey Worldwide, said, “It matched every single criteria that we as a jury agreed at the beginning: scalable, touches multiple Sustainable Development Goals and is a solution not an awareness problem. I think the Doconomy Calculator has the potential to actually change the world.”


The Grand Prix for Good - awarded to a Gold Lion winning piece of work unable to win a Grand Prix in its category because it is created for a non-profit organisation or charity - was awarded to ‘#StillSpeakingUp DeepTruth’, Propuesta Cívica + Reporters Sans Frontieres, Publicis Mexico / Publicis Latvia, Riga; a first Grand Prix for Latvia.  


The following Special Awards were also presented: 


Holding Company of the Festival 2020/21

  1. WPP
  2. Omnicom
  3. Interpublic Group


Network of the Festival 2020/21

  1. FCB
  2. Ogilvy
  3. BBDO Worldwide


Agency of the Festival 2020/21

  1. AMV BBDO, London, UK
  2. Publicis Italy, Milan, Italy
  3. FCB Chicago, USA


Independent Agency of the Festival 2020/21

  1. Wieden+Kennedy, Portland, USA
  2. The Bloc, New York, USA
  3. Rethink, Toronto, Canada


Palme D’Or 2020/21

  1. Chelsea Pictures, USA
  2. Pulse Films, USA
  3. Division, France
  4. Smuggler, USA
  5. Prettybird, USA


Creative brand of the Festival 2020/21

  1. Burger King
  2. Bodyform/Libresse
  3. Dove


Agency of the Festival by track 2020/21 - Communication

Publicis Italy, Milan, Italy


Agency of the Festival by track 2020/21 - Craft

AMV BBDO, London, UK


Agency of the Festival by track 2020/21 - Entertainment

72andSunny, Los Angeles, USA


Agency of the Festival by track 2020/21 - Experience

McCANN, New York, USA


Agency of the Festival by track 2020/21 - Good

VMLY&R Brazil, São Paulo, Brazil


Agency of the Festival by track 2020/21 - Reach

FCB Chicago, USA


Independent Agency of the Festival by track 2020/21 - Communication

Wieden+Kennedy, Portland, USA


Independent Agency of the Festival by track 2020/21 - Craft

Work & Co, New York, USA


Independent Agency of the Festival by track 2020/21 - Entertainment

=1. Edelman, London, UK

=1. GUT, São Paulo, Brazil


Independent Agency of the Festival by track 2020/21 - Experience

Uncommon, London, UK


Independent Agency of the Festival by track 2020/21 - Good

FARM, Stockholm, Sweden


Independent Agency of the Festival by track 2020/21 - Reach

GUT, Miami, USA



Cannes Lions Live draws to a close today. All LIONS Members are able to view all of the winning work, as well as all of the programme’s content on demand. Discover more about LIONS Membership here.



ENDS



Contact:


Camilla Lambert

Head of Press & PR

Cannes Lions International Festival of Creativity

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Notes to editors 


Lions Membership 


LIONS Membership is for everyone, all year round. Join the global community at the home of creativity - with access to the education, the specialisms, the advice, and the skills that lead to creative breakthroughs – but most importantly, each other. A community united in their mission to drive progress through creativity every day of the year. All Lion winners, past and present, will be gifted complimentary LIONS Membership.


About Cannes Lions Live

Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners of the Lions.

Access to Cannes Lions Live is included in the fee for LIONS Membership. LIONS Membership, which launched in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity.

All LIONS members receive complimentary access to Cannes Lions Live as part of their membership.

Annual LIONS membership is priced at €249. All Lion winners, past and present, will be gifted complimentary membership.

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About LIONS

As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.


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