Press Release: Cannes Lions announces winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions


PRESS RELEASE

 

Cannes Lions announces winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions

  • Grands Prix are awarded to UK, USA, Sweden, Romania, Italy, France and Canada

  • AMV BBDO London win the Lions Health and United Nations Foundation Grand Prix for Good

  • Healthcare Agency of the Festival is won by Area 23, an FCB Health Network Company, and FCB Health wins Healthcare Network of the Festival

 


21 June 2021 - The much anticipated Cannes Lions awards have kicked off today with the winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions announced during the Awards Show streamed from Cannes. The UK, USA, Sweden, Romania, Italy, France and Canada have all seen Grands Prix awarded.


The Lions Health and United Nations Foundation Grand Prix for Good - given to work created for non-profit organisations and charities - has been awarded to AMV BBDO London, for ‘addresspollution.org’ created for (COPI) Central Office for Public Interest. The campaign sought to give every Greater London resident the ability to check air pollution levels at their doorstop, and made air pollution disclosure a legal obligation for estate agents, landlords and property owners.


Juries have been judging work from across 2020 and 2021; they will award one Grand Prix for each Lion but will also have the option to award a Grand Prix for each year.


Pharma Lions - Health Track

In the Pharma Lions, which celebrate life-changing creativity, 509 entries were received from which 3 Gold, 8 Silver, and 10 Bronze Lions were awarded. The Grand Prix was presented to Area 23, an FCB Health Network Company, New York, USA, for Woojer’s ‘SICK BEATS’; the world's first music-powered airway clearance vest for cystic fibrosis. Jury President, Anne de Schweinitz, Global Managing Director, Healthcare FleishmanHillard, said about the Grand Prix, “To turn tech to such an important, beautiful use in such a cool way, I think really blew everybody away in the jury room. . .there was an underlying feeling that this was going to be something really special.”


Health & Wellness Lions - Health Track

The Health & Wellness Lions, celebrating creativity for personal wellbeing, received 1,300 entries from which the jury awarded 8 Gold, 15 Silver, and 22 Bronze Lions, as well as two Grands Prix. TBWA\London, UK, won a Grand Prix for their work for Beco, ‘Beco. #StealOurStaff’, which raised awareness of the ‘Disability Employment Gap’ which disrupted employers’ outdated attitudes towards people with disabilities. The UK also won a second Grand Prix in Health & Wellness with AMV BBDO, London, taking the Grand Prix for Essity’s ‘#WomenPainStories’, the taboo-busting campaign that explores the true extent of the pain that women endure.


Outdoor Lions - Communication Track, in partnership with Microsoft

The Outdoor Lions, which celebrate ideas that leverage public spaces to communicate a message or immerse consumers in a brand experience, saw 2,052 entries from which the jury awarded three Grands Prix, as well as 13 Gold, 21 Silver, and 27 Bronze Lions. The Grands Prix went to: Burger King’s campaign ‘Day 35’, ‘Day 28’, ‘Day 32’ created by Burger King, Miami / INGO, Stockholm / DAVID, Miami / Publicis  Romania, Bucharest; as well as Publicis Italy, Milan, for Heineken’s ‘Shutter Ads’; and Publicis Conseil, Paris, France, for ‘Renault - Village Electrique’.


Print & Publishing Lions - Communication Track, in partnership with Microsoft

In the Print & Publishing Lions, work that demonstrates outstanding creativity in printed media is awarded. From 1,012 entries the jury gave one Grand Prix as well as 5 Gold, 9 Silver, and 15 Bronze Lions. The Grand Prix was awarded to Ogilvy London, UK / Ogilvy Toronto, Canada for ‘Courage is Beautiful’, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic. Speaking about the Grand Prix, Jury President Liz Taylor, Global Chief Creative Officer, Leo Burnett / Chief Creative Officer, Publicis Communications North America, said that they had created something that was “insightful, beautiful and smart, that was true to their brand - not just doing it to do it - and lived beyond our industry.”


Design Lions - Communication Track, in partnership with Microsoft

The winners of the Design Lions were also announced at today’s Awards Show. Celebrating visual craftsmanship, from 1,262 entries the jury chose to award two Grands Prix as well as 8 Gold, 13 Silver, and 22 Bronze Lions. AKQA Stockholm, Sweden picked up a Grand Prix for H&M’s ‘H&M Looop’, the world's first in-store recycling system that turns old garments into new ones. The second Grand Prix went to Superunion, London / Notpla Limited, London, UK, for Notpla, a revolutionary material which aims to make plastic disappear.


The Special Awards have been awarded as follows:


Healthcare Network of the Festival

1. FCB Health
2. The BlocPartners
3. McCann Health

 

Healthcare Agency of the Festival

1. Area 23, an FCB Health Network Company, New York, USA
2. The Bloc, New York, USA
3. VCCP Health, London, UK

 

Today’s Awards Show marked the start of Cannes Lions Live and the first of five Awards Shows taking place throughout the week. Today’s live broadcast will continue with analysis of the work from the jury and interviews with the makers of the winning work. In the Cannes Lions Live Debate, airing at 14:00hrs BST, LIONS chairman Philip Thomas will ask “How is our industry fighting climate change; and how can we do it faster, together?”. He is joined by Mark Read - WPP, Maher Nasser - United Nations, Wendy Clark - Dentsu International, Conny Braams - Unilever, and Matt Brittin - Google.


Over 150 films have launched today as part of Creativity on Demand at Cannes Lions Live. Designed to inspire thinking and help move the industry forward, the films deliver 40+ hours of Mainstage-worthy, on-demand content. Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and buy your pass here.

 

 

ENDS

 

 

Contact:


Camilla Lambert

Head of Press & PR

Cannes Lions International Festival of Creativity

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Press Portal:

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Notes to editors

 

Lions Membership


LIONS Membership is for everyone, all year round. Join the global community at the home of creativity - with access to the education, the specialisms, the advice, and the skills that lead to creative breakthroughs – but most importantly, each other. A community united in their mission to drive progress through creativity every day of the year. All Lion winners, past and present, will be gifted complimentary LIONS Membership.

 

About Cannes Lions Live

Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners of the Lions.

Access to Cannes Lions Live is included in the fee for LIONS Membership. LIONS Membership, which launched in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity.

All LIONS members receive complimentary access to Cannes Lions Live as part of their membership.

Annual LIONS membership is priced at €249. All Lion winners, past and present, will be gifted complimentary membership.

live.canneslions.com


About LIONS

As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

 

LIONS is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

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