Gamers and Greenpeace
20.08.2021 04:25
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Greenpeace spotted an effective way to talk to young people about endangered species and encourage them to engage and donate. Through a partnership with the Gamers Club, Greenpeace turned four animals under risk of extinction into gamers with huge audiences on streaming platforms YouTube and Twitch. For ten days, it reached 34 million fans and saw a 60% increase in online donations. It’s a textbook example of how integrating into specific environments can source receptive new audiences.

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The Lions Creativity Report Series Two: Future-Proofing with Purpose
20.08.2021 04:17
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In life, it’s important to move forward with meaning. We need to ask ourselves - what’s important to us? What can we put our name to? What do we stand for? From climate change to racial discrimination - the past few years have thrown up many critical causes that need voices to back them and illuminate their plight. 


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Eurobest is now open, there’s a new event for Members, and your free weekly sessions are here.
20.08.2021 04:01


Summer is already drawing to a close, meaning that we’re gearing up for a fresh new season of activity, awards, and groundbreaking creativity.

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Discover how brands can make a difference with VMLY&R
17.08.2021 23:25
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Whether it’s groceries, magazines, personal care, TV or music, subscriptions are becoming routine.

VMLY&R Brazil São Paulo topped the Good Track at this year’s Cannes Lions Live. The collection below features work that makes a difference in society.

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5 ways 72andSunny championed creativity
10.08.2021 23:38
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Whether it’s groceries, magazines, personal care, TV or music, subscriptions are becoming routine.

Having won an Entertainment Grand Prix for Swipe Night, 72andSunny Los Angeles took the Entertainment Agency Of the Festival. From a film transforming a subway train into an otherworldly kaleidoscope of colour to some sexy bread baking - this collection features five pieces of work from across its network that was recognised at Cannes Lions 2020-2021.

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