Eurobest Announces 2021 Shortlists


Shortlists revealed ahead of the winners announcement on 15 December to determine the European benchmark in creative excellence

New Creative Business Transformation and Social and Influencer Eurobest Awards and the reimagined Creative Effectiveness Eurobest Award shortlists are announced

1 December 2021 - Eurobest, Europe’s creative benchmark for excellence in the branded communications industry, has today announced that 593 pieces of creative work, from a total of 2662 entries, have been selected for the 2021 awards’ shortlists, from across European countries and beyond.

Susie Walker, VP, Awards and Insight, LIONS, said: “Our Eurobest juries have now determined the shortlists from Europe’s very best creative work to set the definitive creative benchmark. Across the 24 Awards, a body of diverse, distinctive, ground-breaking creative work has risen to the top to take a shortlist place.

Simon Cook, Managing Director, LIONS, added: “Eurobest has celebrated the best creative ideas in Europe for 33 years now; setting the benchmark for creative excellence and providing insight on the current landscape. We’re delighted to announce the shortlists and to get ready to reveal the winners and uncover the key insights and trends at Eurobeat Unwrapped.”

Now in the 33rd year, the Eurobest awards - part of the LIONS family - honour diverse creative excellence in Europe. Eurobest Grands Prix and Special Award winners will be announced online during Eurobest Unwrapped on 15 December,which will feature winning case study films, insights from the Jury Presidents on the winning work, reels from the Special Awards winners, plus a look at themes and trends, fresh from the jury rooms. The European Creativity Report will also be revealed. The Gold, Silver and Bronze winners will be announced on 13 December. All shortlists are now available to view on:





Camilla Lambert
Head of Press & PR
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Notes to editors

About Eurobest

Eurobest is Europe’s most established and recognised awards for creativity. Now celebrating its 33rd edition, it exists to champion and celebrate creative excellence across the region, recognising work that is ground-breaking, bold and driving the future of the industry. With a combination of rigorous judging processes and leading jurors, Eurobest is both the barometer and benchmark of European creative excellence. Eurobest is part of the LIONS family.


About Ascential

LIONS is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.

Ascential is listed on the London Stock Exchange.

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